Property portal Zoopla.co.uk announced today that it has acquired UpMyStreet.com, one of the UK’s leading and longest standing property information websites, for an undisclosed sum.
Launched in 1998, UpMyStreet.com was one of the first property websites in the UK and has been helping consumers find places to live and discover local information and services since. Recent figures from independent website monitoring firm, Nielsen, show that in March UpMyStreet.com attracted over 600,000 unique users.
With immediate effect, users of UpMyStreet.com will be re-directed to Zoopla.co.uk, the UK’s most comprehensive property website that focuses on property search, helping consumers find their next home and property research, helping them make better-informed decisions.
This latest acquisition by Zoopla provides a further opportunity to build on its already impressive audience growth and is a win for its agent and developer members who will now enjoy further exposure and enquiries as a result of this deal.
This deal follows the decision last month by The Office of Fair Trading (OFT) to give Zoopla the go ahead for its merger with Digital Property Group which is expected to complete within the next few weeks.
Alex Chesterman, Founder & CEO of Zoopla said: “Zoopla has had a commercial relationship with UpMyStreet.com for some time and this acquisition is a natural fit for us and allows us to further extend our audience and reach for the benefit of our members.”