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Get people to press buttons on your website

a month ago at 12:04  by Graham Jones
Have a think for a moment – just how many buttons and links have you pressed on today on your travels around the web? The chances are you have clicked on hundreds of them, often without realising.

Gas Wars?

a month ago at 12:03  by John Redwood
The EU’s economic Achilles heel is energy. In the longer term the EU’s high electricity and gas prices, the result of import dependence and a strong anti carbon dioxide policy, are doing damage to ...

Grumpy Cat: The psychology behind cat videos

a month ago at 11:45  by Graham Jones
Grumpy Cat is an Internet phenomenon. A simple 56-second video of a cat being stroked has become a million dollar business with T-shirts, books and so on; there is even talk of a Hollywood film deal. ...

Better hid.

a month ago at 11:32  by Henry Tapper
The trustees of NEST have been faced with a dilemma and it’s clear they have considered it and taken decisive inaction.

High yield: bullish or blinkered?

a month ago at 10:35  by Stefan Isaacs
I recently attended JP Morgan’s annual US high yield conference. It’s one of the best conferences around: well attended, and with more than 150 companies, panel discussions and specialist ...

More economic good news despite the Crimea crisis

a month ago at 10:33  by John Redwood
The market wobble over the Ukraine did not last long, as we hoped. It soon became apparent that there is no appetite in the US or the EU for a world war, and the west has decided not to send in ...

3 Ways to increase email open rates

a month ago at 11:55  by Graham Jones
Email opening rates have remained stubbornly low for several years now. Various studies over the past three or four years have shown that only around 21% of all email marketing messages get opened. ...

Honest research from Towers Watson on employer attitudes to workplace pensions

a month ago at 12:30  by Henry Tapper
I have a lot of respect for Towers Watson. They may be big but they have kept their integrity through their expansion and the people who work for them demonstrate a focus on their customers and an ...

Do not tell me you cannot produce enough content..!

a month ago at 12:22  by Graham Jones
The web is a massive publishing empire full of content that is updated every minute of every day. To be seen amongst this cacophony of noise you have to produce lots of quality content yourself. Get ...

When AE collaborations are a cop-out.

a month ago at 11:35  by Henry Tapper
AE Collaborations such as those advertised in Pensions Extra last week are a “neat fusion” according to Zurich’s Stephen Leffley. Barnett Waddingham’s Damian Stancombe admits their ...
 
 

Authors

Karim Mohamed is a Partner and Head of the Professional Negligence Group and has been with Mayo ...

Stephen Pett is managing director of Allied Professional Will Writers Ltd (www.APWW.co.uk) and of ...

Simon is a Partner at top 20 accountancy firm Kingston Smith based in Redhill. During ...

John is responsible for business development within ITM and also works with a number of ITM clients. ...

Ageing punk with a passion for pensions. Hey that's enough contradictions for ...